The faculty chose social media for three reasons. First, social media is an up and coming attack vector for cybersecurity criminal organizations. Phishing attacks on executives and agency accounts , DDoS command and control networks and malware campaigns  are a sampling of the multitude of attacks that can happen via social media. Due to the implicit trust of having "friends" on these networks, malicious users can abuse these relationships to spread malware, harvest credentials or collect intelligence. Secondly, these websites provide programmatic access to their API, and malicious actors leverage programmatic access to build social botnets capable of spreading attcks. Lastly, Universities social media presence encapsulates multiple bodies of the population that includes professors, sports teams, athletes, notable alumni and campus restaurants. This encapsulation is analogous to businesses that have multiple departments on social media.